Some say that merchants are synonymous with greed, cunning, deception, ruthlessness, and hypocrisy. Others believe that it is precisely because of merchants' greed, cunning, deception, ruthlessness, and hypocrisy that goods and talent can be put to their best use. While stimulating consumption, merchants also stimulate creativity, competition, and equality… It can be said that merchants turn decay into wonder and rigidity into melody. They are the bonds of circulation, the embodiment of wealth, and messengers of information and civilization. And our story begins forty years ago, with the birth of a commercial magnate…
