Su Yi transmigrates into the body of a struggling executive director, in charge of directing and planning public service ads.
Everyone knows it’s a department where you just wait to retire and collect your pension.
But Su Yi decides to show off his talent a little.
A smoking cessation ad no one watches?
He releases a documentary about smoke-blackened lungs, and cigarette sales drop by ten percent that year.
A nationwide anti-fraud campaign begins?
He films No More Bets, warning the public and helping crack down on scam syndicates. He even manages to cripple their tourism business along the way.
A nationwide crackdown on crime begins?
Su Yi, was your film The Knockout really based on actual events?
Su Yi, how does a director of public service ads end up with a hundred-billion-yuan advertising deal, and female stars throwing themselves at him?