When falsehood is taken for truth, truth itself becomes false; when nothing is taken for something, something becomes nothing.
A fake Earth God: I shall become the cycle of reincarnation!
A real Earth God: Once I kill you, I'll set up a grand feng shui array for you and build you a nice-looking grave mound.
A fake Earth God: Virtue embraces all things.
A real Earth God: That's good stuff. Hand it over. Heavenly treasures belong to those with virtue.
Fake Earth God: Honest and sincere.
Real Earth God: Everything on earth is my eyes and ears. I'll just quietly watch you put on an act! I'll play along by pretending not to see a thing!
Does an Earth God have to stay on the ground? I can make a clone and serve as a celestial official. What's wrong with that?