The simple version:
This is the story of a toy merchant with a little bit of conscience, but not much, selling toys in the world of Kamen Rider.
The over-the-top version:
“Neon Fuuto, Neon Fuuto! The Museum organization has gone bankrupt!
That bastard of a boss, Sonozaki Ryubei, ran off with his little cat!
We have no, no, no way to get paid, so we’re taking Gaia Memories as wages!
Gaia Memories that used to cost 100, 200, even 300 are all just 20 bucks!
20 bucks, 20 bucks, every last one just 20 bucks! All of them, all of them, all of them, just 20 bucks!
Hey, little miss, don’t go!
Besides Gaia Memories, we’ve also got coins, switches, rings, and little fruits! If you don’t want those, we’ve got bottles, toy cartridges, eyeballs, and all sorts of other stuff!”
Arthur, why are you arresting me? I’m just a toy merchant!”