Luo Sanjin, a top delivery anchor, died suddenly during a live broadcast and was reborn as a ghost, only to find that the efficiency of work in the underworld is extremely low, and the queue for reincarnation often lasts for two hundred years! Faced with such a huge "blue ocean market", Luo Sanjin's occupational disease broke out and he rewritten the logic of the underworld's operation on the spot.
He teamed up with the frustrated Meng Po Awang to upgrade the unpalatable Meng Po Soup into the popular "Expedition Soup", igniting hundreds of millions of ghosts with his most passionate shouts; he created the "Real-time Reincarnation List in the Underworld", openly and transparently tore open the information black box, and overnight set off an "e-commerce traffic storm" in both Yin and Yang worlds.
However, behind the limelight, the tentacles of darkness have extended - Luo Sanjin was shocked to realize that he had been marked as a "high-merit battery" by the underworld's senior officials, and the mystery of the cold and cruel "merit harvesting plan" of the underworld and his sudden death completely surfaced!
In the face of powerful oppression and shady crisis, Luo Sanjin relied on his super anchor instinct and marketing acumen to join forces with the King of Hell and the upright Gui Cha, who were in a performance crisis, to become the trader of "Underworld MCN". He used traffic to break the rules, and used data to force the shady industry. In the hilarious pretending to be a pig to eat the tiger and the passionate counterattack, he vowed to use the wisdom of the world to bring goods to break the old order of Yin and Yang, destroy the underworld's black industry, and make a comeback!