Introduction to the background of the novel "Under the Lantern Sign"
Time span: February 2023-July 2026
Industry coordinates: The group broadcast track of China's live broadcast entertainment industry has undergone a four-year transition from barbaric growth to refined operations.
The background of the story: Based on the real entrepreneurial trajectory of guild leader Liu Xiaxia, it restores the real ecology of the group broadcast industry's changing trends, rule shuffling, and life-and-death games, and dismantles the growth path from a grassroots team to a standardized system.
1. Industry background
2023 is the "bonus bubble year" for the group broadcasting track. The Douyin live broadcast ecology has exploded, and girl group group broadcasts have rapidly gained volume with their low threshold and strong visual impact, and a large number of small and medium-sized entrepreneurs have poured into the track. At that time, industry rules had not yet been tightened, and most teams relied on casual clothing and exaggerated actions to gain natural traffic. High-guaranteed recruitment, homogeneous reproduction, and extensive operations became the norm in the industry. On top of the trend, some people have recovered their capital and expanded within three months, while others have blindly entered the market and lost all their money. The entire track is undercurrent of false prosperity. In the second half of the same year, the platform's content compliance policy was implemented, marginal traffic was cleared overnight, the first batch of profit-taking guilds closed down in batches, and the industry ushered in its first major reshuffle.
2024 Is the "Year of Involution and Fighting." The profits of the women's team track have peaked, and the men's team and atmospheric group broadcasting have become new trends, and capital and leading organizations have gradually entered the field. Competition on the track has shifted from courage to equipment: upgraded costumes and makeup, professional choreography, and variety shows in the live broadcast process. At the same time, price wars broke out across the board, minimum wages were raised higher and higher, and staff turnover rates remained high. The living space of small and medium-sized guilds continues to be squeezed by the dimensionality reduction attacks of the head team.
