A girl from Zhengzhou, a shopping mall aisle of 4 square meters, a monthly salary of 3,500
Three years later, with the same hands, he was earning two hundred thousand a year.
This is not a cool article. This is the true story of Ah Li's transformation carved out with barbs, tenosynovitis and countless sleepless mornings.
She has been through almost all the pitfalls in the nail art industry: the apprentice who taught her everything she had to teach quit her job after completing her studies, her monthly revenue plummeted, and she suffered a net loss of 2,000 yuan. The newly opened chain store opposite offered a price of "from 39 yuan for the entire store", and 60% of the customers left. She bought a batch of low-quality diamond jewelry for cheap, and the nails of regular customers were corroded and rusty, and she almost broke the signboard.
She has also taken all the right steps: getting up at three in the morning to shoot home-based manicure videos, and moving the store from a square wall to the entire city; knocking on the door of a wedding company with a portfolio, and making 35,000 yuan in sales in July and August, when the industry is the slowest; using a shabby notebook to record each customer's preferences, occupation and story, allowing customers to "recognize the person but not the store."
From door-to-door manicures to corporate group purchases, from bridal customization to fighting low-price wars, Ah Li spent three years verifying a simple truth - all the flowers blooming on her fingertips are rooted in the same soil, and the name of that soil is sincerity.
If you're thinking about getting into the nail industry, here's a pitfall map. If you're already struggling in this business, this is a mirror to see yourself in. If you are just passing by, this is the story of an ordinary girl who played a bad hand of cards on the second floor of Zhengzhou City Village and became a king.
