Running Amok in Korean Entertainment: From the Start, I Saved Krystal Jung

Li Baoqiang, founder of a short-drama company, died suddenly and was reborn in H Country in 2013 as an impoverished international student burdened with debt. Armed with memories of a decade’s worth of internet content trends, he saw an opportunity in the entrenched barriers of H Country’s traditional film and television industry and the untapped market for vertical short dramas. He seized the blue ocean of mobile traffic, broke the entertainment companies’ monopoly, and step by step built his own multinational short-drama empire.