Wine Path

The British writer Dickens said in his immortal work "A Tale of Two Cities" that this was the best of times and the worst of times... It is not an exaggeration to use these famous sentences to describe China's liquor market in the more than ten years at the beginning of the new century. In those ten years, the liquor market transformed from a planned economy to a market economy, and from conventional marketing to unscrupulous tactics. Xu Hongtao, a leader in the liquor industry, was the one who seized this opportunity, and he was also among those who had the last laugh. In fact, this is not the case only in the liquor industry, but in many industries. However, what to do after you have wealth is a test of a person's social responsibility and conscience. How did Xu Hongtao do it? Is he a shrewd businessman or a good entrepreneur? What is the difference between a businessman and an entrepreneur? As a veteran in the liquor industry and a researcher in the business field, I will reveal the inside story and truth of the liquor industry so that more people can understand the secret of success... This is a novel that comprehensively reflects the development of the contemporary liquor industry. The author uses 600,000 words to describe the development history of a liquor company on the verge of bankruptcy in western China for more than thirty years from the end of the last century to the beginning of this century. He also describes many characters and social development such as Xu Hongtao, Zhang Rui, Yang Mei, etc., And reveals the secrets and operating rules of the Chinese liquor industry. This is the history of growth and entrepreneurship of contemporary liquor companies, and it is also a commercial version of "The Ordinary World". Reading through the works, you will understand that the way to do business is also the way to be a human being, and the way to drink is also the way to be human.