Fun History: The KPIs of CEOs in the Xia, Shang, and Zhou Dynasties

This is a cross-disciplinary masterpiece that dissects pre-Qin history with the “scalpel” of modern management theory. From the Huangdi tribes’ “startup boom” to the Xia dynasty’s “family business going public,” from Shang Tang’s “brand revolution” to the Western Zhou’s “organizational design,” this book treats the rulers of each era as CEOs and retells legends like the abdications of Yao and Shun, the loss of the Xia throne under Taikang, and King Wu’s campaign against Zhou through the lenses of KPIs, mergers and acquisitions, and corporate culture. You’ll discover that the strategies and wisdom of three thousand years ago have astonishing parallels with modern business logic. Understand their successes and failures, and you’ll understand the essence of management.