China's Top-Tier Star, Rising on the Wave of Traditional Culture

Shen Yan transmigrates to a parallel world where traditional Chinese culture is only just beginning to take off. Here, foreign cultural influence runs rampant, and the arts are in dire need of revival. Fortunately, he awakens the National Style Lottery System, which gives him a traditional Chinese culture-themed prize every month. His song Searching the Clear River inspires countless Chinese people to fall in love with traditional folk arts. At the Olympics, his song My Vast Land rekindles the nation's spirit! At the Spring Festival Gala, his song The River's Echoes Welcome the New Year captures the romance of an ancient New Year's Eve feast, with lanterns and revelry filling the night. His The Outcast and A Record of a Mortal's Journey to Immortality ignite a wave of traditional jianghu spirit in the comics world, while Chinese Tales, Fog Hill of Five Elements, and other works bring classics to life for a modern audience! Ancient folk customs and scripts, solemn historic architecture, classic dishes, exquisite traditional painting and calligraphy that have stood the test of time... This is a story about bringing traditional Chinese culture back to life.