The Full Text of Grandpa's Shop

Unemployed new media planner Chen Jiashu, after his grandfather Chen Zhenbang was diagnosed with terminal lung cancer, took over his grandfather's "Zhenji Nanyang Snacks" in order to obtain entrepreneurial funds. His grandfather proposed to achieve an average daily turnover of 6,000 within three months, retain regular customers, and learn the core dishes. At first, Chen Jiashu knew nothing about Nanyang cuisine and made many mistakes when making Hainanese chicken rice. He also tried internet celebrity marketing but lost regular customers because of the changed taste. Later, he followed the clerk A Ming to purchase goods early in the morning and learned about spice selection and compliance. Under the guidance of his grandfather, he mastered the secrets of fermenting satay sauce and making laksa soup base, and understood the emotional inheritance of the store from the stories of regular customers and overseas Chinese food culture. Faced with the impact of the Internet celebrity store next door, Chen Jiashu decorated the store with old overseas Chinese objects and shot short videos to tell heritage stories. He relied on authentic materials and emotional resonance to stabilize the customer base, and his heart changed from "realization" to "preservation of taste". After being invited to participate in the Overseas Chinese Cultural Festival, he developed "Coconut Curry Ginger Scallion Crab" and won the "Best Overseas Chinese Flavor Fusion Award". However, he caused a family turmoil when his desire to cash out was exposed in his early years. Grandpa agreed to sell the store to make up for his debt to his uncle. Chen Jiashu respected the decision and stuck to it until the store closed. After my grandfather passed away, he left behind an iron box containing old shipping tickets, account books, formulas, and an instruction to "recognize your true heart." Chen Jiashu gave up his business and used his grandfather's inheritance to reopen "Zhenji" in the old city. He invited his uncle, A Ming and others to jointly operate it, continuing the three generations of overseas Chinese flavor and allowing old customers to rediscover the familiar taste and fireworks.