Inheritor of Intangible Cultural Heritage: the War Between Mother-In-Law and Daughter-In-Law in the Live Broadcast Room

Lin Yue resigned from her job as a short video operator in Beijing and returned home with her live streaming equipment in an attempt to save the three-generation tie-dyeing workshop of the Chen family. However, she was opposed by her mother-in-law Zhou Fang, the inheritor of intangible cultural heritage. Zhou Fang believed that the live broadcast was blasphemous to tradition. A conflict broke out between mother-in-law and daughter-in-law over the "tie-dye rescue plan", and her husband Chen Yu was in a dilemma. Lin Yue insisted on starting the broadcast. When the first broadcast was not successful, Zhou Fang corrected her mistakes and kicked her off. Her best friend Li Mei suggested that the show be changed to a practical and interactive route. Later, due to a return order, Zhou Fang and villagers questioned it, and Chen Yu advised it to stop. Lin Yue relied on past awards and praise to strengthen her original intention. The turning point began when young fans asked for cartoon tie-dyeing. Lin Yue combined tradition and cartoons, and orders surged. Zhou Fang's attitude softened after peeking at the live broadcast. The old party secretary proposed a plan of "passing on traditions during the day and doing live broadcasts at night", and Zhou Fang secretly helped Lin Yue correct his mistakes. A technical glitch caused an abnormality in the order. Zhou Fang threw her cell phone angrily. Lin Yue temporarily stayed at her best friend's house. Zhou Fang was shaken while looking through old things. The maintenance worker suggested making a short video of dyeing fabrics. The video went viral. Zhou Fang took the initiative to apologize, and Chen Yu also apologized. Faced with a bulk order, Zhou Fangjing persuaded the villagers to teach them how to tie the goods, and her mother-in-law and daughter-in-law collaborated to rush the work. Zhou Fang's first live broadcast to talk about dyeing techniques. When faced with negative reviews, the live broadcast fixed the color and changed the reputation. She was supported by the county's intangible cultural heritage. After passing the intangible cultural heritage inspection, the mother-in-law and daughter-in-law won the first prize in the provincial competition with their traditional and innovative works. Zhou Fang entrusted the trophy to Lin Yue. In the end, the dyeing workshop was expanded into an experience base. Zhou Fang passed down the family genealogy and collaborated with Xiaoya Studio to promote cultural creation, giving the old craft of tie-dying a new lease of life.