The Renaissance of National Fashion: from Street Stall Girl to Cultural and Creative Tycoon

This story tells the story of Su Zhixia, a girl with unlimited enthusiasm for traditional handicrafts and two-dimensional culture. She was hit hard by reality after graduating from college. In order to repay her family debt and realize her self-worth, she started from a night market stall and skillfully integrated intangible cultural heritage skills with modern two-dimensional aesthetics to produce unique "national style" cultural and creative products. At the beginning of the story, she faced the eviction from the urban management, the vicious competition from her peers, and the incomprehension of her family, making her difficult to move forward. However, with the exquisite craftsmanship and unique creativity of his works, he unexpectedly became popular on the Internet at a comic exhibition, ushering in his first turning point. In the mid-term, she met Lin Yanbai, an illustrator who also had no talent and made a living by delivering food, and established a small studio. In the process of expanding his business from online to offline, he encountered malicious plagiarism and capital suppression from large cultural and creative companies, and fell into a desperate situation. Su Zhixia led the team, relying on their deep understanding of the work and the support of fans, and successfully defended their rights through legal channels and public opinion counterattacks, establishing in one fell swoop the original and leading position of their brand "Zhixia Ji" in the national fashion circle. In the later period, Su Zhixia's "Zhi Xia Ji" has developed into the top cultural and creative brand in China. She is not satisfied with commercial success, but is committed to building a support platform for young craftsmen, promoting the linkage of the brand with international animation and game IP, and pushing the "New National Trend" that carries the core of Chinese culture to the world stage. Finally, it shines at the Paris International Cultural and Creative Exhibition, completing the gorgeous transformation from a street stall girl to a cultural exporter. This is not only her personal struggle history, but also a vivid group portrait of a group of young people taking root in life, pursuing their dreams, and jointly writing a glorious chapter of the times.