Reinvention 2003

In the business era, whoever can hold the brand can gain the upper hand in the market. From mobile ring tones to digital music to copyright battles, one brand that occupies the moral high ground is Yueting. While major mobile phone manufacturers are still relying on celebrity endorsements in the old-era marketing wars, Orange Mobile, which relies on brand marketing, is already at the forefront. From the battle of heroes to the Five Hegemons of the Spring and Autumn Period, to the establishment of the Three Kingdoms, and then to dividing the river to rule, the Orange Mobile phone only lasted three years. In this 2G era where the technologies are almost the same, what do you rely on? It relies on repeated Internet marketing and brand strategies. Yueting still plays an important role in breaking the international technology blockade. Many years later, Xia Yuan recalled that he was still grateful for his sudden flash of inspiration. This is a serious business article. Group number: 537044018