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The subjects discussed in this book include eight writers (artists) including Lu Xun, Hu Shi, Gu Jiegang, Luo Jialun, Yi Junzuo, Ding Ling, Hong Shen and Xu Beihong. These eight writers have different identities. Some are scholars, some are writers, and some hold multiple responsibilities; some are famous, and some are little known. Some of their life trajectories ended up in the mainland, and some drifted overseas; their creations were either focused on enlightenment, or devoted to personal interests, a mixture of new and old, public and private, poetry, calligraphy and painting, all good at them... In short, it is difficult to summarize them in one word. The research angle chosen by the author is an aspect that is not paid much attention in general research, including their little-known life experiences and personal interests, Gaga's unique artistic creation, maverick personality, etc., Presenting to readers the "unique talents" and "unique interests" of these artists that are not well known.

This book contains 37 papers published by the author from 1994 to 2019, including 15 academic papers on literary research, 16 papers on news communication and media economics and management, and 6 papers on media investment. It mainly records the author's journey from literary academic research to news media academic research over the past twenty years, from the news media academic research world to the news media industry, and then from the news media industry to the cultural media investment industry. It records the author's thinking process and insights into literature and media, and reflects his life trends, career and value pursuits from one side.

The vernacular newspapers and periodicals of the late Qing Dynasty were the forerunners of the May Fourth literary revolution. "Vernacular Newspapers and the Literary Revolution in the Late Qing Dynasty" comprehensively analyzes the connection between the vernacular newspapers and the literary revolution in the late Qing Dynasty, and re-understands the emergence and evolution of the May Fourth Literary Revolution in the late Qing Dynasty.