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Gold and silver cups are not as good as the wine glasses in the hands of ordinary people. To live a new life, of course you must strive to be rich first. After Chen Mingtao graduated from university, he did not choose to go to major factories such as Moutai and Wuliangye. Instead, he chose a winery in a remote town that was about to go bankrupt. His tutor thinks he is stupid, his classmates think he is crazy, and his relatives are waiting to see the joke. Chen Mingtao smiled. Only he knew that this dying winery was the earliest reform pilot in the entire industry! What he stepped on was the crest of a turning point in the times! If you ignore me today, I will make it impossible for you to reach me tomorrow. From a dilapidated small winery to soaring all the way, Chen Mingtao sold wine, mined coal, made movies and speculated in stocks. He went upstream all the way, and when he looked back many years later... "Huh? How did I become the richest man?"

Xu Jianye, a master in the wine industry, was reborn and returned to the unforgettable year of 1988. That year, Wuliangye had not yet become king, and Maotai had not yet become a god. Xu Jianye, who was in debt, once again came to the crossroads of life. This time, he did not sell his winery, but chose to swim against the current. From "Laowu Zeng" to "Pan within a plate", a liquor from a small town in southern Sichuan has stepped on the pulse of the times and drifted into thousands of households.