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A young man who was born in a rural area and graduated from an agricultural technical school accidentally joined a milk powder company. It took him ten years to grow from a "rookie" who knew nothing to a professional marketing manager, and finally left the company to start his own business. Ten years of ups and downs, ten years of mixed emotions, not only experienced the most glorious and craziest stage of China's milk powder marketing development, but also witnessed the rise and fall of the industry, one after another.