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If "Big River" talks about our past, then "Big Data Era" talks about our present and future. "Internet Company": Why are there so many Internet startups, but so few survive? The book has to be read from scratch, but the company has to look at the results. Factors that cannot create the greatest benefits for the company are all wrong data. Once they are discovered and predicted, they must be corrected or eliminated immediately. "Privacy-less Generation": Wu Bin and his generation are in an era of rapid development of Internet technology. They are a generation with an unprecedented lack of privacy. It is easy for them to feel insecure. At this time, the trust of family members is their last stronghold in the face of the ruthless Internet. "Big data blind date": In Li Ling's view, online social networking seems to have expanded the social circle, but in fact it has caused more people to give up the idea of ​​making friends in real life, thereby intensifying and expanding the emotional desert. The more tragic side effect is that in the process of pursuing artificial goodwill on social networks, people will become increasingly lost in other people's opinions instead of clearly facing their true selves. "Retirement-style layoffs": The rapid development of data interconnection has resulted in the number of related practitioners worldwide exceeding 100 million. But this group itself has not enjoyed the dividends of the big data era. Due to the "four fast" characteristics of the industry - fast product iteration, fast model iteration, fast technology iteration, and fast talent iteration, most of them will be abandoned by companies in every possible way once they reach middle age.

If "Big River" talks about our past, then "Big Data Era" talks about our present and future. "Prevent sneak shots": Li Ling is determined to find the hidden camera in the hotel room. Curtains, sheets, carpets, ceilings, socket holes, gaps in wallpaper, hidden compartments in furniture, casings of electronic devices... He rummaged through every suspicious corner and even removed two pillows and the cover of the fire alarm on the ceiling, but still found nothing. "Protecting privacy": In the era of Internet intelligence, Zhou Yinru's sudden fall from a victim to a victim did not happen overnight or by an accident. She flipped through the "Code of Conduct Against Big Data Surveillance", exchanging personal privacy for convenience, and the most common habits in daily life emerged one by one. "Identifying Authenticity and Falsehood": There are four oil paintings placed side by side on the long desk, and the content of two of them is exactly the same as the other two. Du Mianfeng stared at them with an earthy expression. These are not clumsy and mediocre reproductions, but four "authentic works" that cannot be distinguished from the fake after being authenticated by various experts, data institutions, and even himself. "Character collapse": On the other side of the screen, data is currency and code is weapon. Lu Haochuan had never been in contact with that world, but he still became a bargaining chip in transactions and a target for anyone to shoot at. From a tough guy star with many fans to a despised object, all it takes is a set of private data and a simple program code.

If "Big River" talks about our past, then "Big Data Era" talks about our present and future. It is the first novel in the "big data" era in China to tell readers everything about the big data era and show the risks and opportunities of the Internet big data industry. Comprehensively presents the pros and cons of technology and the good and evil of human nature in the era of big data. "Prevent sneak shots": Li Ling is determined to find the hidden camera in the hotel room. Curtains, sheets, carpets, ceilings, socket holes, gaps in wallpaper, hidden compartments in furniture, casings of electronic devices... He rummaged through every suspicious corner and even removed two pillows and the cover of the fire alarm on the ceiling, but still found nothing. "Protecting privacy": In the era of Internet intelligence, Zhou Yinru's sudden fall from a victim to a victim did not happen overnight or by an accident. She flipped through the "Code of Conduct Against Big Data Surveillance", exchanging personal privacy for convenience, and the most common habits in daily life emerged one by one. "Identifying Authenticity and Falsehood": There are four oil paintings placed side by side on the long desk, and the content of two of them is exactly the same as the other two. Du Mianfeng stared at them with an earthy expression. These are not clumsy and mediocre reproductions, but four "authentic works" that cannot be distinguished from the fake after being authenticated by various experts, data institutions, and even himself. "Character collapse": On the other side of the screen, data is currency and code is weapon. Lu Haochuan had never been in contact with that world, but he still became a bargaining chip in transactions and a target for anyone to shoot at. From a tough guy star with many fans to a despised object, all it takes is a set of private data and a simple program code...