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Inae and Neon
Slice of Life稻惠与霓虹
Under The White Tea Tree
Chen Daosui, founder and CEO of an agricultural products trading group. Born in a rural area in northern Jiangsu, he went to Shanghai alone at the age of eighteen to work hard. He started at the front desk of a factory and gained first-hand knowledge of business operations in grassroots positions. She used her spare time to systematically study management and accounting knowledge. With her tenacity to "do every little thing thoroughly," she was promoted from administrative assistant to project leader of a trading company within three years. The agricultural product supply chain optimization program she led set a record of reducing industry costs by 18%. At the age of 30, she keenly recognized the market gap in the export of high-quality agricultural products, spent all her savings to establish a company, traveled to more than 20 national exhibitions with samples, and opened the European market with the "original traceability + precise market positioning" model. In the ten years since she started her business, she has led her team to establish standardized planting bases covering 12 provinces across the country, promoting the branding of more than 50 kinds of local specialty agricultural products overseas, with annual revenue exceeding 800 million yuan, and increasing the income of nearly a thousand farmers in her hometown and cooperative production areas. She often says: "There are no 'shortcuts' in the workplace. The so-called growth is just the challenge of planting the tenacity in the soil into the neon lights." Today, her company has become a benchmark enterprise in the field of cross-border trade of domestic agricultural products, and she herself has been selected into the "China Business Women Emerging List" for three consecutive years with her management style of "both local roots and international vision."
Chen Daosui, founder and CEO of an agricultural products trading group. Born in a rural area in northern Jiangsu, he went to Shanghai alone at the age of eighteen to work hard. He started at the front desk of a factory and gained first-hand knowledge of business operations in grassroots positions. She used her spare time to systematically study management and accounting knowledge. With her tenacity to "do every little thing thoroughly," she was promoted from administrative assistant to project leader of a trading company within three years. The agricultural product supply chain optimization program she led set a record of reducing industry costs by 18%. At the age of 30, she keenly recognized the market gap in the export of high-quality agricultural products, spent all her savings to establish a company, traveled to more than 20 national exhibitions with samples, and opened the European market with the "original traceability + precise market positioning" model. In the ten years since she started her business, she has led her team to establish standardized planting bases covering 12 provinces across the country, promoting the branding of more than 50 kinds of local specialty agricultural products overseas, with annual revenue exceeding 800 million yuan, and increasing the income of nearly a thousand farmers in her hometown and cooperative production areas. She often says: "There are no 'shortcuts' in the workplace. The so-called growth is just the challenge of planting the tenacity in the soil into the neon lights." Today, her company has become a benchmark enterprise in the field of cross-border trade of domestic agricultural products, and she herself has been selected into the "China Business Women Emerging List" for three consecutive years with her management style of "both local roots and international vision."