Library

This book is compiled based on the social development in the "Internet +" era and the Ministry of Education's deployment of the goal of promoting my country's colleges and universities to widely carry out innovation and entrepreneurship education for college students. The book is divided into 8 chapters. It first introduces the basic concepts of Internet product operations, and then introduces the basic knowledge of Internet product operations. On this basis, it elaborates on the basic logic, basic methods and tools of Internet product operations. Finally, through an operation example, the previously learned methods and tools are integrated, and the learners are guided to plan and operate a WeChat public account of their own according to what they have learned in this book, so as to integrate the knowledge they have learned. This book is suitable as a teaching material for marketing, advertising, e-commerce and other related majors in colleges and universities or for innovation and entrepreneurship education courses for college students. It can also be used as a collection of books in the "Internet +" popularization series of university libraries. It can also be used as a reference book for those who have "blank professional foundation and industry experience" but love and want to engage in Internet product operations.