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Guided by the "Zhejiang spirit" - "doing practical work, being at the forefront, and bravely setting the trend", this book takes Zhejiang's historical and cultural celebrities who have appeared in politics, economy, culture, art and other fields as writing objects, collects the resources of historical and cultural celebrities, organizes their family narrative genes, and explores the cultural traditions of aristocratic families from the perspective of aristocratic family culture and the tradition of rural sages. The spirit of Zhejiang: The chapter "Leaving Hometown and Losing Hometown" tells the story of Zhejiang cultural celebrities who left their hometown and struggled; the chapter "Moving in and Looking Back to Hometown" tells the story of the aristocratic culture of Zhejiang cultural celebrities who are based on their hometown, valuing culture and education, and paying equal attention to agriculture and commerce; the chapter "Dream and Return to Hometown" tells the story of Zhejiang people returning to their hometown and devoting themselves to their hometown. This book analyzes Zhejiang's Xiangxian tradition and aristocratic family culture from multiple perspectives such as education, politics, economy, culture, and the influence of Xiangxian. It seeks to find the cultural source of Zhejiang spirit and reconstruct the collective memory of Xiangxian tradition.