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This book stands at the forefront of reality and theory in the new media era and puts forward many innovative theories. Its main research characteristics and innovations are: first, it selects the literary production method in the digital media field as the research object in the context of media society, which is an innovation in the topic selection; second, it proposes that contemporary literary production is media production in the digital media field, points out the media production ideas in Marxist literary theory, clarifies that media production transcends and covers the literary language construction theory advocated by the famous language theory, and proposes new media literary productivity. A series of new academic viewpoints such as new media reorganizing literary production relations, and new media production texts being digital composite semiotic literary texts are innovations in perspective; third, starting from historical reality, conducting in-depth investigations into literary production sites to obtain first-hand materials, and mining theoretical resources from Marxist original works, media studies, including foreign language materials, that is, material innovation; fourth, adopting multi-disciplinary and interdisciplinary research methods, which is an innovation in research methods.