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Oscars ceremony, backstage interview. Reporter: "Director Li Chuan, what makes a successful director?" Li Chuan: "Making commercial films will earn box office, and making artistic films will win awards." Reporter: "What makes a great director?" Li Chuan: "You can win awards if you make commercial films, and you can win box office if you make artistic films." Reporter: "So do you think you are a great director now?" Li Chuan: "What do you think?" Reporter: "To be honest, if you are not great enough, I don't know who else in the world can be worthy of these two words." Li Chuan: "Well, my opinion is similar to yours." Reporter: "..."