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In just 40 years of reform and opening up, China has become the world's second largest economy. The rise of China has been called "the most important global change in recent years." "The Big Wine Merchant" is a key literary and artistic work supported by the Propaganda Department of the Luzhou Municipal Party Committee. The author's hometown, Luzhou, is the famous "Chinese Liquor City" and the center of China's high-quality liquor. During these forty years, the author witnessed with his own eyes the struggle of Luzhou people to use their diligence, bravery and wisdom to make the land rich in food, turn the food into wine industry, turn the wine industry into cities, and turn the mountain villages into tourist attractions. The exciting and beating struggle movement of Luzhou people is a microcosm of the profound changes in contemporary Chinese society. "The Big Wine Merchant" realistically records the Chinese people's down-to-earth, perseverance, and endless struggle. They "worked", "ventured", "struggled" and "risked", and developed in a push-forward manner by "unwavering, never slacking off, and never struggling", kicking everyone's butts forward, and winning the greatest and most profound social change that has ever been seen in human history.