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This book is a collection of essays by Ji Qi, the founder of Huazhu, and consists of seven chapters including "My Ten Years of Entrepreneurship" and "Doing a Good Business". The book records Ji Qi's down-to-earth experience in starting and running a business, telling the "darkest moments" he encountered, the important business decisions he made, and his profound views on issues such as hotel industry development, corporate management, and the nature of business. In addition, Ji Qi also analyzed his outlook on life and aesthetic concepts, and shared life-like topics such as food, wine, travel, and friends. This book allows readers to understand different aspects of China's representative post-60s entrepreneurs. Readers can not only gain nutrients from Ji Qi's successful experience, but also draw energy from his philosophy of life and life aesthetics.