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This book takes Lijiang and Shangri-La in Yunnan and Oya and Dazu in Sichuan as important case points. It conducts a large number of field surveys and data collection on the current situation of tourism development and cultural protection of Dongba culture, and combines the description of folk cultural life to present and analyze the case points, showing a "culture and tourism" tourism anthropology analysis perspective; at the same time, At the same time, it conducted an in-depth analysis of the connotation, essence, type and social and cultural effects of tourism performances, and constructed a living protection mechanism of culture based on exploring the interactive relationship between tourism performances and living protection. It not only enriched the database of research on Naxi and Dongba culture, but also provided thoughts on the protection and inheritance of culture, and was also of great value to the cross-integration research of tourism anthropology and tourism management.