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The core is the "entrepreneurial foursome" of the protagonist and three brothers: the eldest brother is good at technology but stubborn and conservative, the second brother is good at calculation but went to jail for greed, and the younger brother is rebellious but leads the transformation of e-commerce. The story begins with the thrilling scene of the "chicken feathers for sugar" being chased by the industrial and commercial enterprises, and ends with the four people falling apart in the financial crisis and then joining forces to save the market. It highlights the conflict between "brotherhood" and "business decisions", and the sub-line includes three-dimensional supporting roles such as state-owned factory technicians and township cadres.