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Traditional cigarettes have always had a bad reputation. As a result, two students from Stanford University designed a new type of e-cigarette, named Juul, hoping to challenge the tobacco giants at the time and benefit the world by helping old smokers switch to products with higher technology and less carcinogens. ? Promoted by Silicon Valley venture capital, two college students gave full play to their innovative spirit. In addition to developing e-cigarette device components and outsourcing them to China and other countries for production, they also invited top chemists to concoct a variety of e-liquid flavors. This is one of Juul's tricks to attract young people. Another is to hire a large number of internet celebrities and young entertainers for marketing and promotion. ? As a result, Juul quickly became the highest-selling e-cigarette on the market, and its company also became one of the fastest-growing "unicorn" companies in the history of Silicon Valley, with annual employee bonuses averaging $1.3 Million each...? At the same time, tobacco giant Philip Morris, the manufacturer of Marlboro, was caught in the anti-smoking movement and was plagued by long-term lawsuits. It regarded e-cigarettes as a savior and desperately acquired Juul. However, the appeal of Juul's many flavors and marketing practices to teenagers has not only led to multiple government departments launching supervision and protracted investigations, but also a series of e-cigarette-related deaths and severe lung damage cases have emerged since 2018, causing public outcry and public panic, triggering the most explosive public health crisis in recent years.