"That store is so strange. There is also business at night."
"That store is very sinister, so it's best not to go there."
"They said those who come to buy things at night are not human beings."
"Some people say that the young shopkeeper of that shop can get rid of evil spirits and filth."
"Which store?"
"Youmingzhai."
"Netherworld Zhai?"
"Yes, it's Youmingzhai."
…
Concept: People are afraid of ghosts, but ghosts are afraid of human hearts.