Jiang Wanyi is a senior creative planner in an advertising company. Her life creed is "Party A has abused me thousands of times, and I treat proposals like first love."
Chen Zhu is a rising star in the rock climbing world. His motto is "I would rather fall off the rock wall than bow to my opponent."
When Jiang Wanyi stayed up late to make a sports drink plan, Party A said "not enthusiastic enough" and had to redo it;
When the video of Chen Zhuhu climbing and falling in the wild went viral on the Internet, the footage of him hanging on the wall with his bare hands shocked millions of viewers——
The gears of fate began to turn.
"Seize XX drink like you seize fate!"
——Jiang Wanyi stared at Chen Zhu's arm with bulging veins on the screen, feeling inspired.
"You advertising people are so unprofessional even in lying?"
——Chen Zhu pointed at the folder full of her game videos in her computer and sneered.
She needs his story to save the proposal,
But he hates all carefully designed "personalities".
From the tense moment of first meeting in the rock gym, to the life-and-death situation of shooting in heavy rain;
From the "Competitive Product Analysis" in the computer to the "Don't Die" note hidden in the wristband——
When the advertising man's creative obsession collides with the athlete's professional belief;
When magnesium powder is mixed with whiskey, it shimmers in the office late at night...
"Chen Zhu, this is the 21st version of my plan." She handed over the folder.
"Jiang Wanyi," he tore off the PS renderings, "do you dare to take a photo of the real me?"
The rock climber insisted that she change her plan.
Little did she know that he was already the most perfect idea in her life.
Concept: The heroine seeks a balance between business and creativity, and refuses to become a "traffic slave". The male protagonist faces the wave of commercialization and how to stick to his pure love as an athlete. - **Collision and Integration**: When two completely different professions meet, each other's professional persistence becomes an opportunity for mutual redemption.