The story of Zhao Mingzhe, a young man from Linjiang who graduated from a technical school in 1998 and gave up his major in architecture to join the advertising industry. He started by designing business cards and making banners in the "Creative Space", taught himself software and accumulated experience. He met Su Wanqing, a girl from a seal shop, and experienced the ups and downs of starting a business "Qingtian Graphics". He later joined Baozhen Advertising and continued to grow during the transformation of the industry. The novel is set from the late 1990s to the new millennium, and outlines the process of a small character pursuing value in the dust of the advertising industry with the design dream as the light in the wave of the times. It is full of the texture of the times and the atmosphere of youthful struggle.
Purpose: Under the influence of the tide of the times, an idealist's twenty years of ups and downs - using the blade of design to split the thorns of reality, looking for the balance point between art and survival in the commercial jungle with an innocent heart, and finally understanding: real success is to go through setbacks and still dare to bet all the courage on love.