Lin Sui, a master's degree in agriculture, rescued organic tomatoes during heavy rains, but faced a crisis of unsalable tomatoes. She returned to her hometown to start a business three years ago and insisted on not using pesticides or fertilizers, but it was difficult to open the market through traditional sales channels.
Zhou Shi'an, the young owner of a supermarket chain, accidentally entered a farm during an inspection and was trapped in the greenhouse by heavy rain. When the two worked together to rescue crops, they discovered the convergence between organic farming and boutique supermarkets.
Zhou Shi'an proposed the order farming model to accurately meet demand through the supermarket pre-sale system. Lin Sui's organic vegetables have entered high-end supermarkets, driving the transformation of surrounding farmers.
Zhou Shi'an discovered that Lin Sui insisted on recording the growth of crops in paper files. This craftsmanship coincided with his pursuit of consumption upgrading.
In the process of jointly building a "farm-to-table" supply chain, urban elites and rural girls gradually understand each other's value pursuits.
Concept: modern farming