When Pei Chi was 18 years old, his family went bankrupt and he was saddled with huge debts. When he was kicked out by his creditors, a man gave him a strawberry-flavored toffee and said to him: "Eating a candy will make you feel better." So the taste of that strawberry-flavored toffee stuck with him for the rest of his life.
Concept: Strawberry flavored toffee