The novel tells the story of Vedic, a strange man in the business world, who went through nine ordeals and finally won the title of "Asian Duck King". It is comparable to "Journey to the West" in the business world. Vedic's experience of becoming a virtuous man and the creation of the Qiur Kingdom were called "The Miracle of the East" by many foreign dignitaries.
Purpose: The novel uses the sage culture to shape the Vedic people into a generation of business sages. It tells the world that the excellent traditional culture of the motherland will always be a huge spiritual food for the Chinese people. It reveals the objective truth that "as long as a person persists in doing good and never gives up no matter how difficult it is, he will eventually be able to reach the other side of his ideal."