What kind of place is Gaoxipu? You don't have to know who the current emperor is, you don't have to know which restaurant in the city is the best, you don't have to know which restaurant in town has the tenderest tofu, but you can't help but know where Gao Xipu is.
Gao Xipu, the owner of that shop's father's father's father's father was a man who had traveled abroad. Even the name of Gao Xipu was imported from Mr. Huang Mao's, it was called gossip.