This novel is based on the era of China's Internet from 2007 to 2016, and from the perspective of the founding team of the "Sanbanaxe" startup company. It draws on a large number of real cases to connect the development of the industry with the changes of the times.
Sanbanaxe Startup Company started its business in Wudaokou with 8 employees. The CEO is a turtle, the co-founder is a classmate, and the direction of entrepreneurship is SNS. On the other side of the ocean, this is the era opened by Facebook and Twitter. In China, it is the second exciting giant generation after bat. The Internet industry has gone through the initial recklessness and madness, and has gradually become orderly and in-depth. Fierce competition has rewritten the rules of the industry.
Sanbanax was born at the right time. There are foreign experiences to learn from, a vast domestic market to work on, and the capital market is booming and abundant; but these three axes were born at the wrong time. Entrepreneurship is the hottest topic, and the competition is so fierce that every track is full of people. While giants are building strong moats, they are ubiquitously present in various fields. Entrepreneurs will encounter a problem: What will you do if xx also comes to do this?
In the first season, San Banaxe experienced: financial crisis, selling products, snatching excellent talents, failure in financing, and finally died of capital. But Sanbanaxu stood up from where he was and started his second business venture with the original team. The second venture experienced extremely fierce competition and eventually died due to non-market factors. Companies with successful products and failed companies have made all the mistakes that startups can make. With three mistakes, can they still start again?
Purpose: From 2007 to 2016, China's Internet went through its second remarkable era. Today's shining second-generation Internet superstars, Meituan, Toutiao, Xiaomi, and JD. Com, have all experienced the era of chicken blood mixed with dog blood, spent a fantasy and thrilling struggle career, and achieved today's Huanghuang. That era was full of wisdom, wars, divisions and unions, and that era will never be found again. This novel records and is dedicated to the Silver Age of China's Internet. Even if you have not participated in this era, you can appreciate its glory and absurdity.