Any transaction must be of equal value.
Unequal transactions will lead to resentment, then demands, and then disputes.
Only fair and reciprocal transactions can last long.
Everything can be exchanged and priced. Whether it is equivalent or not depends on the perception of the value of the traded items.
It is difficult for everyone to have the same perception of the value of the same transaction item, because everyone is in a different transaction scenario, that is, everyone has different experiences, different cognitive bases, and different value judgment standards.
To reach a deal of equal value, a fundamental consensus on values is required.
Therefore, in addition to functional appeals, some brands will pay more attention to interactive communication with consumers at the value level.
So, the question is, if love is a transaction, how can this transaction be equal and long-lasting?
How can the transaction of love be equalized?