First close at hand, then the end of the world, close at hand to the north, end of the world to the south, gradually farther and farther.
He's so close, she's so far away. For some people, the end of the world is just a short distance away, and for some people, the end of the world is just a short distance away.
Please forgive me for the incompetence of the copywriter,~~o(>_