I don't know about the copywriting or anything like that. Am I going to tell you that this is me, a master of calcium tablets, who, because of a paper with a score of 0 on the exam, was forced to travel through time into a hot-blooded school drama where I was beaten all the time!
Don't be fooled by Kyouya's pretty face, he is essentially the middle child of a pair of boys who would beat his own brothers so hard.
Don't be fooled by Kagura's appearance, she is essentially a violent, ferocious bad girl who loves to pick her nose.
Fortunately, I still have the 6-pack abs of my neighbor's Uncle Kakashi in my life...