God said: "Let there be light"
So there is light
God said, "Let there be darkness."
So there was darkness
God said, "Today is a good day to change your waistcoat."
So I changed into a new vest
God said: "Today is also a good day to dig a hole to bury someone."
So I started the happy days of digging holes and burying people.
Copywriting is incompetent: see the prologue for details