Baizhu, a Ph. D. Student in chemistry who is obsessed with studying food, travels to Daqian, a food desert. He relies on all his knowledge and professional abilities to start a business selling milk tea and barbecue at a street stall. He recruits Shen Yan, a retired soldier from the Forbidden City, as a bodyguard and builds "Baizhu Food Shop". She integrated the entire street, built a standardized food street and central kitchen, held a food festival to defeat the Zuixian Tower, and trained low-level women to enter the industry. After becoming an imperial merchant, he monopolized the seasoning supply chain, supplied military rations with instant noodles and self-heating hot pot, and became famous in the Imperial Chef Challenge. She was framed by the old nobles for "adulterated military grain" and imprisoned. She went to the court to inspect grain and killed the Minister of Household Affairs. She was granted the title of Mrs. Anguo, but the emperor was afraid of her. In order to break the impasse of house arrest, she closed all shops in the city, forced the emperor to sign the "Food for Heaven Covenant", and promoted free trade, businessmen's participation in politics, and women's participation in business. In the end, Baizhu became the richest man in Daqian and the leader of the merchant alliance, and married Shen Yan. The alliance became an ancestral system, and the prosperity of food benefited neighboring countries.
Mission: Use modern business wisdom to let hard work and talent become the power to change the world