At the 10th anniversary celebration of Yixichun, Shen Zhiwei sat in the audience and watched as her husband, Gu Chengan, transferred the signature dish she developed to the name of the new dish R&D director Xu Jiahe, changed the entrepreneurial story she wrote into the company's collective story, and completely disappeared from her position as co-founder of the brand wall. Xu Jiahe, standing in the spotlight, was given a more respectable title by the celebration materials - "a new generation brand manager".
During her ten-year marriage, she did not compete for signatures or equity, thinking that as long as every dish was inseparable from her, the family and brand would never be able to do without her. Gu Chengan told her: The brand belongs to the company, and her contribution also belongs to the company.
For the first time, Shen Zhiwei did not continue to clean up the mess. She filed for divorce and used compensation in exchange for the loss-making old store that the group was planning to close.
There is no old trademark, no original recipe library, just aging equipment, shaken employees and the first payment due in seven days. In order to restart the business, she had to sign a contract with Zhou Jibai, the debt-ridden supply chain leader, to guard against each other at all times.
They went from scrutinizing each other to supporting each other, and gradually got closer amidst shortages, bad reviews, cash chains, and food safety turmoil. But when the shop became popular and capital chased it, Shen Zhiwei began to become the person he hated the most.
The erased name can be rewritten on the signboard; what is more difficult than defeating your ex-husband is having the courage to bear all success or failure with this name.
Concept: After being removed from the joint brand by her husband, a catering developer and operator who has been invisible for ten years restarts his life with an old store that is waiting to be closed, and has an adult love relationship with equal rights and responsibilities with a supply chain boss who is also in debt to save himself.