Li Fang, the youngest creative director of Jingyue Communication, his life creed is: the plan can be changed, but the aesthetics cannot be compromised.
It wasn't until the annual pitch meeting that he suddenly understood what Party A's chairman was saying.
Bian Mu stared at his multi-million plan and only commented:
"This blue bag looks like the one the owner uses to pick up my poop."
Li Fang revised the draft on the spot and successfully turned the tables.
The whole company praised him for his amazing inspiration. Only his archrival Zhou Ce pushed up his glasses:
"So, the object of your consumer research is a dog?"
In order to keep their jobs, the two were forced to work together in secret.
Li Fang is responsible for listening to the cat dislike the packaging, the dog complaining about the advertisement, and the parrot repeating Party A's bad words. Zhou Ce is responsible for turning these nonsense into questionnaires, blind tests and data reports that Party A is willing to pay for.
But what they are promoting is an AI smart collar that claims to be able to "translate the voice of pets."
The product is not as good as advertised. The project failed and the entire team was laid off. To tell the truth that Li Fang can understand animals, Li Fang himself may be the first to lose his job.
What's even more troublesome is that after working together for a long time, Li Fang found that Zhou Ce didn't seem to be that annoying after all.
Under the table, Chairman Bian Mu raised his head:
"He didn't even understand that the person next to him liked him."
Li Fang: "?"
Zhou Ce: "The meeting is suspended."
The creative director with a loud mouth is attacked by the strategic director with a calm and vicious tongue
Rivals turned into partners, partners turned into accomplices, and the accomplices finally decided to internalize the situation.
Purpose: Take responsibility for pets