Hengxin New Materials, a long-established industrial company that has been deeply involved in the Yangtze River Delta for 30 years, is the invisible leader in domestic industrial rubber and plastic supporting equipment. Capital giants are eyeing it, bad companies in the same industry are attacking at low prices, internal strife within families and clans are limiting, and industry trends are causing bubbles to crush the industry. Lu Yanci, a young owner with a background as a grassroots craftsman, took over the business when faced with a crisis. He gave up capital shortcuts, refused to make huge profits by OEM, and stuck to his original intention of raw materials. He used his craftsmanship to confront trillions of capital, defended a company, protected a local supply chain, and established the backbone of a generation of industry.
Purpose: Capital pursues profits without a bottom line, and industry has a backbone to keep its heart; business wars win in troubled times, and a century-old business firm wins people's hearts.