This is a passionate entrepreneurial epic that tells the story of A Dewang, a young man born in the 1980s, who started from scratch, built a national sports brand in the wave of the times, and finally reached the pinnacle of the industry.
He built a business territory from scratch, adhered to his original intention and broke through against the trend in the fierce market competition. With his advanced business vision, perseverance and never-say-die fighting spirit, he led the brand to break out of the encirclement and wrote a legendary chapter for Chinese private entrepreneurs.
The novel is set against the backdrop of the private economic wave after the reform and opening up. It shows the perseverance and breakthroughs of a generation of entrepreneurs, pays tribute to all dream chasers who are unwilling to be ordinary and bravely brave the times, and conveys the power of never giving up and facing the sun.
Purpose: to show the struggle process of post-80s entrepreneurs starting from scratch and counterattacking to the top, and to promote the entrepreneurial spirit of daring to venture and fight and the belief of the times in the rise of national brands.