This is a long scroll of life laid out in the land of southern Fujian. As the opening summary of the series "Fujian Loves to Fight to Win", we use plain writing to record the daily fireworks and stories of struggle in this land.
From the street customs to the hard work of Fujian businessmen; from the folk culture passed down from generation to generation to the joys and sorrows in every family, we show the spiritual core of "love to fight and dare to win" in the bones of the people of southern Fujian.
Here you can see the morning and dusk of the seaside fishing village, the fireworks in the old streets of the ancient city, the ups and downs on the road to starting a business, and the unique loyalty and tenacity of the people of southern Fujian. Every story is the epitome of the Fujian spirit; every period of life interprets the true meaning of "you will win if you love and fight hard".
This is the first part of the IP series "Fujian Loves to Fight to Win - Jinjiang Family", "Quanzhou Family", "Xiamen Family", "Fuzhou Family", "Putian Family" and other derivative works will be launched in the future to jointly build a regional and humanistic IP universe belonging to Fujian people, so stay tuned.
Purpose: Based on the customs and customs of southern Fujian, it shows the spiritual core of Fujian people who "love to fight and dare to win", writes about the struggle and perseverance of ordinary people, and conveys the culture and regional feelings of Fujian merchants.