A true record of contemporary Chinese sports brands and a magnificent epic of the rise of national industry.
From the budding growth in the tide of the times to the waves of market competition; from the silent hard work of OEM to the confident return of national trend culture; from technological catch-up to technological self-reliance... Chinese sports brands have gone through a magnificent and ups and downs development road.
This book uses a relaxed and popular writing style to sort out the changes in Chinese sports brands over the past few decades, and tells the story of the struggle of a generation of industrialists who adhere to ingenuity, delve into research and development, and base themselves on originality. There are both the general trend of industry changes and the human fireworks of the rise and fall of brands; there is not only the wisdom of the game of business, but also the responsibility of industrial rejuvenation.
In the wave of national trends in the new era, the new generation of national brands represented by Adewang builds high walls with patented technology, establishes the backbone with original culture, adheres to long-termism, promotes the spirit of domestic products, and is writing a new chapter for Chinese sports brands.
Concept: Adwang, Chinese sports brand, sports brand from startup to king