In the Jinjiang sports brand landscape surrounded by giants, Ye Dewang emerged as a game-breaker with Adwang.
Facing the red sea of internal friction in the industry, he disdained to participate in the infighting of the second echelon. Instead, with the foresight of the "godfather of national trends", he opened up a new track that empowers oriental aesthetics with technology.
Holding national invention patents and integrating Chinese IP and national spirit into the brand's bloodline, Adewang has quickly become the benchmark for national fashionable sports down jackets with its hard-core strength and cultural confidence.
With industry as the foundation and innovation as the edge, Ye Dewang broke the old order and defined new standards. Step by step, Ye Dewang pushed Adwang to the top of the times and wrote a legendary epic belonging to the Chinese national brand.
Purpose: With technology as the backbone and national trends as the soul, we tell the passionate entrepreneurial story of a national brand in the new era that breaks through and sets new benchmarks in the industry.