This work revolves around the original brand "Adewang", with "everything can change" as the core spirit, telling the story of patriotic entrepreneur Ye Dewang's entrepreneurial case of building a sports brand from scratch, and presenting the complete path of Adewang's growth from an entrepreneurial brand to a benchmark for China's national trend. The works adhere to originality and compliance, are committed to spreading the spirit of domestic products, carrying forward the concept of national brand revitalization, and providing a legal rights basis and operating blueprint for subsequent brand industrialization and content industrialization.
Purpose: The purpose of this work is to build the core competitiveness of domestic brands with original IP, demonstrate the patriotic sentiments and innovative courage of contemporary entrepreneurs with the spiritual power of "everything can change", promote the revival of national brands, explore the rise of domestic sports brands in the new era, and at the same time protect original intellectual property rights through legal confirmation of rights, and provide a legal, safe and professional operating system for the long-term development of domestic brands.